Fashion Meets Athletics: London 2012 Olympics

Fashion and Athletics always seem to be put on opposite sides. The stereotype is that you are either fashionable or athletic, but that is so old school thinking. Fashion is now riddled with athletic wear influences and fashion designers look to sports wear for variety in their designs. Athletic stars are now taking on modeling gigs for huge names like Ralph Lauren and Stella McCartney.

Like the rest of the rest of the world, we’ve been taking in all the fashion, culture and bodies of the London 2012 Olympic Games. Beyond the sport, fashion is playing its own role in the celebration that showcases the best in human strength and longevity. For your viewing pleasure, we’ve put together the best in Fashion inspiration for the games.

Athletic Stars Taking Over

Usain Bolt is an international star! Companies like PUMA are making great business with his Faster Than Lighting style.
Hope Solo, Ryan Lochte & Serena Williams had their Perfect Bods on the cover of Fashion Bible VOGUE magazine. Great pop culture move (Lochte is the 4th man on the cover ever), but unfortunately, consumers didn't race to the newsstands to purchase. Shame too, the pictures inside are gorgeous.

Olympic Uniform Style!

We loved RUSSIA's red and white print patterned uniforms. You can't say you missed them.
Canada looked ultra clean, Very 'The Gap' in khakis with Red & white jackets. Simple and classic athletic style.
Team Italy marched through the Olympic Stadium in the country's pride and joy, ARMANI. I have to say, Team Canada was jealous.
Looking more like the French, or European team, Team USA wore this otherwise sharp uniforms by Ralph Lauren. Hey, we love a man in uniform, so it's all good to us!
We Love Stella McCartney and we love the Team United Kingdom uniforms, but for some reason, we feel its better suited for the Winter Olympics? Maybe?

It’s all about THE FEET!

Erik Kynard will never be forgotten! Sure he got a silver medal in high jump, but he got a gold for those Awesome America Socks!
Ryan Lochte made a name for himself with those RapStar grills (below) & custom designed Speedo kicks covered in green rhinestones.

Athletics In High-Fashion

Alexander Wang, Marc By Marc Jacobs & Ruffian
Taking inspiration from sport for innovative style!


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