NEW ERA INTRODUCING project

November 15, 2012

DIARY, FASHION

Art and Fashion just blend so well together. Some would say they are one in the same! New Era, the international lifestyle brand with an authentic sports heritage, put out a challenge to young artists across North America titled, New Era Introducing. New Era presented artists with blank 59FIFTY fitted caps and were asked to use the hats as a canvas, designing something totally creative and out of this world. Through a unique presentation, NEW ERA had a private viewing party of all the 59FIFTYs in the Edward Day Gallery, Toronto. New Era Introducing is a global creative project. The artistic movement gives up and coming talent the opportunity to make their own statement. Final entries were entered into a touring exhibition and each finalist entry was included in a limited edition NEW ERA Introducing hardback book, sold exclusively at North American New Era flagships. The winner? Artist Marconi Calindas of San Francisco who received a $10,000 grant to assist in launching his artistic career! We were AMAZED by the talent presented here at the exhibit! Check out our images below.