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  • Celeb Fashion Moms Tuggin’ at Our Fashionable Heart Strings

    Leave It To Beaver mom, June Cleaver was all about making those paper bag lunches and sending the kids off to the bus for school. Sure she would make time to put on a string of pearls, set her hair and iron her poodle skirt, but that was about it. Give mothers a few decades…

  • Addtion Elle Toronto Re-Launch & A Chat with Ashley Graham!

    The new Addition Elle concept is Bright, Welcoming, Fun and Open! Women filled the aisles of the retail store last week to celebrate the Re-Launch of the Yonge Street, Toronto location. The store offered a discount to shoppers along with cocktails and one on one time with Ashley Graham, Addition Elle campaign model! She is…

  • The Young & The Modern! Smart Set SS13 Preview

    Smart Set has totally renovated their brand and vision over the past few years, and now they have put all their marketing muscle in full gear! Illustrating the young, modern woman; the go-getter, wanting to succeed in everything she does. Smart Set is catering to the working girl and the party girl all in one…

  • Fashion Preview: EXPRESS SS13

    To be honest, up to last year, we didn’t really know a lot about the unisex retailer EXPRESS, but it seems like the people behind the brand are working hard to get our attention! After a great showing last year at MasterCard Fashion Week Toronto, we looked more into the retailer. With their latest showing…

  • The Great Search! Representing EDIT by Jeanne Beker

    We were delighted to be invited to a special taping of the Marilyn Denis Show, where the Top 10 finalists of the EDIT By Jeanne Beker Model Search gathered for a meet and greet with media, and to their surprise, Jeanne Beker! Camera’s were rolling as we spoke with each contestant, getting an idea of…

  • Smart Set Spring/Summer 2013 Preview

    For the past couple of seasons, Canadian retailer Smart Set has been on the ball with fashionable women’s wear trends! Not missing a beat, Smart Set will have some goodies for Spring/Summer 2013. Bright colors! Adorable blouses and business to casual pants. Oh! We can’t forget the prints and dresses either. I have to share…

  • Bridal Wardrobe Woes? RentFrockRepeat Can Help!

    We love the summer for the rooftop parties, late night BBQs, and romantic wedding ceremonies & receptions, but your closet and wallet can get tired fast when you seem to be going through your wardrobe faster than you go through your social calendar. Our lovely friends at RentFrockRepeat have some lovely high-end pieces for day…

  • The Floral Blazer: Fashion Trend

    Floral patterns are on appear on most separates now and the trend is being well received. Little appearances in shows like Gossip Girl help the trend along and now retailers are creating floral blazers in various styles, price points and body types. When a trend is taking off you might want to be smart and…