Imagine. You receive an invitation inviting you to a skincare launch event, but you have no idea what the brand is. You get dressed up, you get in your Uber and you head over to a open space just outside of the downtown core to sample serums, oils, cleansers and creams from non-branded containers.
This is a true story.
The gallery was busy with other content creators and influencers drinking fun, tropical cocktails all asking, “What is this all about? Which brand do you think this is?” To keep us busy, we were offered personal monogrammed face clothes and skincare professionals allowed us to test products from blank containers. An evening of mystery.
After an hour of wondering, we were led into a room branded perfectly for…Neostrata! Representatives from the brand walked us through the new products, the primary ingredients and the benefits of the ingredients, like Coconut Water and Hyaluronic Acid. Products are categorized by Restore and Correct. Neostrata Correct has an entire regimen with Glycolic Microdermabrasion polish, Hydra Filling Cream, Hyaluronic Acid Micro Infusion patches and Dual Anti-aging peel.